Fantastic Four: Rise of the Silver Surfer

Release Date: 14 June 2007;
Languages: English;
Classification: U;
Running Time: 1 hour 33 minutes;
Director: Tim Story;
Cast: Ioan Gruffudd, Jessica Alba, Chris Evans, Michael Chiklis, Julian McMahon, Andre Braugh;
Genre: Action/Adventure, Comedy, Science Fiction/Fantasy, Adaptation and Sequel;
Watched it at: Golden Screen Cinema;

WARNING! SPOILER AHEAD!!!

Synopsis: - taken from Yahoo! Movies
The enigmatic, intergalactic herald, The Silver Surfer, comes to Earth to prepare it for destruction. As the Silver Surfer races around the globe wreaking havoc, Reed, Sue, Johnny and Ben must unravel the mystery of the Silver Surfer and confront the surprising return of their mortal enemy, Dr. Doom, before all hope is lost.

My thoughts:
I say F4:ROTSS is another Sequel Survivor for 2007. Story is simple and straight forward, which is nowadays lots of film makers had neglected. Film makers are trying too hard to compete with each other, coming out with over-clever ideas/plots, and most of the time resulting in producing crappy movie - lost focus!

A good squeeze for a 1hr30min movie. They managed to explain how and why things, the way they are (at least in F4 universe) and leave trails for another sequel(s).

Silver Surfer ROX!!! However, I feel that voice over for the role isn't that suitable. Don't get me wrong, nothing wrong with this talented actor's voice, I just find he's not my choice for Silver Surfer's voice.

Anyway, Jessica Alba is HOT+GORGEOUS, too bad, the movie didn't leave her much room(s) to perform.

I say: worth watching!

Facts
If you are new to MARVEL Comics' characters, and wondering Who is the Silver Surfer?, you can check out this offical Wiki site, put up by FOX. Just a gentle reminder, the site might contain SPOILER Content to the movie.

Cinemas Today in Malaysia

Cinemas nowadays in Malaysia, especially in PJ/KL, are really different from 20 years ago.

FACTS of Cinemas today:

• Cinemas are almost always crowded 7 days a week, 365 days a year


• choices of movies showing x10


• more choices in Food & Beverages (some cinemas even have a dine-in restaurant)


• gift stores can be found almost every major cinemas


• every corners are covered with marketing, advertising and promotions gimmicks


• 95% of the movies tied up with sponsors (consumer products)


• ...and more

No wonder everyone wants a spot in a box-office movie. And that makes the film making becomes a very intensed+competitive industry. The A&P team is cracking their heads to come out with something new each time, i.e. new interactive websites, huge+large billboards, exordinary standees, buntings and banners, and new medias.

Today at Cineleisure, I noticed this new media, while I was queing up for tickets - Interactive Zone! It's not a new tech, but the idea is something fresh to me (at least from advertising & promotion (A&P) view).

What it actually does is by projecting some 3D animated videos (product oriented) on wall, with some motion sensor attached to the projector on the ceiling, where it captures people's movement and reacts.


this is the path, where you stand or walk


and it reacts to your movment

quite cool, rite?

Check out also some of the up & coming movies' cool promotional items:



Fantastic Four: Rise of the Silver Surfer




The Simpsons